Search Engine Optimization, or SEO, is the process by which your website is built with the goal of having it appear higher in search results. This criterion is always changing to keep up with searchers’ needs and expectations, so your approach to your site design must change to keep up with them.

If it has been a few years, or even months, since your site was updated, you may notice your conversion rate dropping off. To help you judge your site’s SEO effectiveness, these are 3 signs that your SEO is failing.

Phone Calls Slow Down

When your website is left to fend for itself, it quickly becomes out of date. Search engines like Google look at the last time your site was updated and use that as part of their ranking criteria. Sites that are updated often are ranked higher, thereby generating more top hits and, as a result, more conversion from search results to customer contact. When your SEO is out of date, you will notice a market decline in customer contacts, including phone calls, over the course of a couple months.

Decline in Organic Website Traffic

Organic traffic is one of the most reliable ways to measure the effectiveness of your SEO, as it refers to the people who found your website through a search engine. If you log into the Google Analytics tool then click on “Acquisitions,” you will see a breakdown of where the traffic to your site is coming from, including searches, social media, direct visits, and referrals. This is something you want to keep an eye on monthly, if not weekly, to look for any drops and where they are coming from.

Drop in Keyword Rankings

While keywords are not as major a factor in search rankings as they once were, they still count toward the way Google views your website. Keywords now play a role more aligned with the intent of the person searching. This means building higher quality, more relevant content features into your content rather than strictly building it around specific keywords. By using a half a dozen or so keywords as your reference point, you can watch their performance to determine how they affect your rankings.

Oversaturating your website with keywords is another way to lose rank in the Google search algorithm. If you are overusing keywords and clumping them all together at the top of your page, Google will look at this as spam and will drop your ranking accordingly. Keeping an eye on keyword performance can be tedious, but it can provide a good deal of information about your rankings.

So, how do you address these problems? The key is to stay updated on the criteria the major search engines use to determine how your website fits into the searches being conducted. Spread out your keyword usage throughout the page with no more than a 3 percent ratio of keywords to content. Keep your site updated regularly, ultimately weekly, so Google knows is it not abandoned. Most importantly, make use of Google’s reporting features to learn where improvements are necessary, and your site will remain on top.

Call us today for free consultation.

(912) 486-0602

Email Marketing

It is vital that you have some way to capture your website visitors’ contact information so you can follow-up with them (such as their email address).

People surf the web and visit websites daily; however, if you do not have a process in place to help you reach out to them in the future, chances are, they may never return to your site.

Email marketing is a process which will allow you to send emails to people who have opted-in to your email list. This is usually accomplished by placing an opt-in form on your site where you give away information or an offer in exchange for their email address.

For instance, if you are a pet grooming service, you can offer a free report on pet grooming tips in exchange for their email address.  This way, you can follow-up with them via email to offer even more tips and an occasional offer related to your products and services.

Email marketing is a great way to build credibility and relationships with your target audience with just a couple of clicks.  It’s also an effective way to get many of these people back to your website, so you should always include a link to your website in every email you send out.

Most email applications make this process easy by allowing you to setup a simple signature that is automatically added to every email you send out. Just put your website’s link in the signature and this way, you won’t forget about it.

So even if your email subscribers are not interested in a particular email offer, they may be interested in checking out your site for more information on your products, services, or business.

Why not give us a call for Free Consultation about how Email Marketing can grow your business.

(912) 486-0602

Mobile Marketing

More and more people today are using their mobile devices to find and interact with local products, services, and businesses online.  Therefore, companies are using the power of mobile usage to increase traffic to their websites. This includes having a mobile optimized websites, text message marketing, mobile apps and QR codes.  With text message marketing, you would build a list of targeted mobile subscribers. Once they opt-in, you can text them with offers and information that they want to hear about regarding your business. You can always include a link back to your website in these messages to increase traffic.  With a mobile app, users will actually download your application and stay directly connected with you. This app represents your brand and ultimately results in more direct visits to your website.  QR codes are “Quick Response” bar codes that can be placed on your marketing materials. These codes can contain a lot of information and can be scanned by mobile users. Once scanned, these codes can send users to any online destination you choose, including your website.  While all of these methods can be powerful for generating more visitors for your website, the main thing you need is a “mobile-optimized” website. Sending mobile traffic to the desktop version of your website is not a good idea.  Regular websites are not meant for mobile viewing. So if your website is not optimized for mobile, these potential prospects will have trouble accessing and navigating your site.  When encountering websites that are not mobile-friendly, mobile users will experience slow loading times – if they load at all. The problem is that most of them won’t wait for the site to load more than a few seconds.  If the site does load, it is nearly impossible for the user to find the information they need. The site is skewed and requires a lot of pinching and scrolling, which takes effort and more time than a user is willing to spend.  So in order to capitalize on the massive amount of mobile internet users, businesses must have a mobile-friendly website.  People do not want to go through hoops just to find quick information on their mobile device.  If your site is not mobile-ready, you are possibly ignoring a huge portion of traffic that has indicated some type of interest in your product or service.  The good news is that this can be fixed with a responsive web design or stand-alone mobile site that will allow your site to fit comfortably on mobile devices.  Mobile users are high-value prospects for local businesses because they are usually looking to take some type of action right away when performing a local mobile search.  So you definitely should not ignore having a mobile site that is convenient and easy for them to use.

Online Videos

Online Videos can do a world of good when it comes to boosting the amount of visitors to your website. Did you know that YouTube is the second largest search engine in the world (just after Google)? Millions of people each and every day search for content through YouTube. This makes it a perfectly viable source of traffic for your website; but that’s only if you have great videos out there.

If you want to successfully boost website traffic through your videos, make sure that your videos are useful to your target audience to hold their interest.  For instance, you can create product demo videos, how-to videos, testimonial videos, behind the scenes videos, and much more.

Also make sure they are fully optimized with your keywords and location information. Put your phone number, physical address, and keywords in the YouTube video description box to help it rank. Also weave your main keyword into your video title.

Posting videos on YouTube can increase website visitors simply by putting a link to your website in the description box. After viewing it, many will want to learn more about your company.

If you post a video on YouTube and optimize it effectively, there is a good chance that the video you produced will appear in the Google search results for some of your keywords. This means that your video will be viewed quite a bit; and many of the people who view it will also click through to your website.

Although YouTube is the most popular video-sharing site, there are many others such as DailyMotion, Vimeo, and Viddler, so you can upload your videos there as well.

Also share your videos through your social media profiles; many of your followers will share the videos with others in their network – ultimately leading to even more visitors to your website.