It is vital that you have some way to capture your website visitors’ contact information so you can follow-up with them (such as their email address).
People surf the web and visit websites daily; however, if you do not have a process in place to help you reach out to them in the future, chances are, they may never return to your site.
Email marketing is a process which will allow you to send emails to people who have opted-in to your email list. This is usually accomplished by placing an opt-in form on your site where you give away information or an offer in exchange for their email address.
For instance, if you are a pet grooming service, you can offer a free report on pet grooming tips in exchange for their email address. This way, you can follow-up with them via email to offer even more tips and an occasional offer related to your products and services.
Email marketing is a great way to build credibility and relationships with your target audience with just a couple of clicks. It’s also an effective way to get many of these people back to your website, so you should always include a link to your website in every email you send out.
Most email applications make this process easy by allowing you to setup a simple signature that is automatically added to every email you send out. Just put your website’s link in the signature and this way, you won’t forget about it.
So even if your email subscribers are not interested in a particular email offer, they may be interested in checking out your site for more information on your products, services, or business.
Why not give us a call for Free Consultation about how Email Marketing can grow your business.